As the Stock Market Tumbles, so Does a YouTuber's Influence

Kevin Paffrath is a social media influencer who dishes out financial advice on multiple platforms. He cashed in on young people’s hunger for investment tips from non-traditional sources. But as WSJ’s Robbie Whelan explains, Paffrath's followers became fickle when his advice turned cautious.Further Reading: -The Social-Media Stars Who Move Markets Learn more about your ad choices. Visit megaphone.fm/adchoices