Formula One Gets Fuel From Netflix
The Journal. - Podcast tekijän mukaan The Wall Street Journal & Gimlet
After years of struggling to attract new fans, Formula One is suddenly finding tons of them. The reason? A reality TV show on Netflix, called "Drive to Survive." WSJ's Joshua Robinson explains how a show he likens to "The Real Housewives of Monte Carlo" made F1 a model for modern sports marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
