How the Stanley Cup Became the Internet's Favorite Water Bottle
The Journal. - Podcast tekijän mukaan The Wall Street Journal & Gimlet
The Stanley Quencher, an insulated water bottle, is everywhere these days. And the popularity has been good for the company. Stanley generated $750 million in revenue last year. WSJ's Callum Borchers explains how a brand traditionally loved by outdoorsmen has become the new favorite of moms and teen girls. Further Reading: The New Office Status Symbol Holds a Lot of Water—and Has a Wait List Learn more about your ad choices. Visit megaphone.fm/adchoices
