#52: Building a European food powerhouse with Paulig CEO Rolf Ladau

Rolf Ladau is the CEO of Paulig, a 148-year-old family-owned food company. We discuss the fundamentals of consumer branding, growth playbooks, the business case for sustainability, how Santa Maria grew to become the European leader in Tex-Mex and more. Learn more: https://paulig.com/ https://generogrowth.com/ https://www.linkedin.com/in/rolf-ladau-458b892 (0:00) Introduction (1:10) Working at Unilever, P&G, Coca-Cola and more (4:15) How to build and maintain world-class consumer brands (11:40) Do brands spend too little on marketing? (14:25) Becoming the CEO of Paulig (20:30) Santa Maria’s growth journey, playbooks, and the future of snacking (33:07) How Paulig has succeded for 148 years (40:15) The art and science of brand positioning (46:05) Feedback loops and learning from mistakes  (49:33) The business case for sustainability