#58: Building Europe's top leadership event with Nordic Business Forum co-founder Hans-Peter Siefen

Nordic Business Forum started with evening seminars in Jyväskylä and grew into one of Europe’s leading leadership and business events. We sat down with CEO & Co-founder Hans-Peter Siefen to talk about navigating the pandemic, building an unforgettable customer experience, and what it takes to run a world-class event. Learn more: https://generogrowth.com/ https://www.nbforum.com/ (0:00) Introduction (1:35) The early days of NBF (10:15) Getting Al Gore as a speaker (15:20) Scaling NBF into Europe's top leadership event (20:00) Sales, rejection, and the mindset for success (28:10) Creating an unforgettable customer experience (31:20) Surviving the lockdown (37:45) Virtual, hybrid and in-person events (47:50) Why leadership is difficult and lessons from great leaders