Are Digital Marketing Services Worth Selling?

The Local Marketing Trends Podcast - Podcast tekijän mukaan Gordon Borrell - Maanantaisin

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If digital marketing services are used by more than two-thirds of advertisers, why are so many media companies -- especially TV stations -- shunning them? Are they low-margin? Too messy to implement? The hosts dive into the stats and develop what they call the "chiclet theory."

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