Don't Use Your About Page

When it comes to being introduced on stage, podcasts, and panels - it's common to just grab you About Page bio and send it over. But that's cost you A LOT when it comes to propping up your topic, expertise, and voice.  In this episode, we explore why you shouldn't be using your "About Page" as your introduction for public speaking gigs, podcast interviews, and panel conversations.  This episode is pulled directly from our Magnetic Intro + Bio workshop which gives you everything you need to have a stellar introduction and sizzling media bio (including some fill-in-the-blank Mad Lib Style worksheets).  Learn more about the course (and how ridiculously affordable it is) at www.mikeganino.com/intro Let's talk about a little problem that a lot of coaches, entrepreneurs and public speakers run into. And you never really realize it until the moment you need the help. And it's usually too late. I'm talking about that podcast introduction, I'm talking about that stage introduction. And that little bio that goes along with it. You know, the thing that's listed in the podcast notes, the part that's put on the website for the event or printed out in the, in the event details for people. And then that part of it, where they introduce you before you go on stage, where they're saying your name, and your accolades, and what you've done and who you are the part when you're on a podcast, and they say, let me tell you about the guest today. Yeah, that part, it's one of the most important pieces of your whole package as an entrepreneur, coach, or public speaker. And yet, it's one we often give little attention to. Well, we've given some attention to it, we have a course called magnetic intro and bio. And we're grabbing one of the modules from that course, to put into this episode of the mic drop moment to kind of give you some ideas of how you might think differently. This is all about why your about page copy isn't going to work as your stage intro or your media bio, why you need to think differently about it and how to start understanding that. And if you want our help in the full course, kind of version, you could go to Mike ganino.com/intro, to grab the full version of this. But here is just a little bit of why your about page copy should not be your intro for podcast and stages. So you have a story to tell. And you wonder how to own the stage and give that killer speech that will captivate the masses, you don't just want to speak to them. You want to transform your audience. Welcome to the mic drop moment. It's bold conversations about public speaking, storytelling and business that give you real world valuable takeaways. So you can craft a speech, a story of business and a life that the world can't stop talking about. It's time to find your mic drop moment. Here's your host, Mike De Nino.  Unknown Speaker  2:04   You probably have an about page bio somewhere you have this thing that's on your website that talks about what you do, how you came to be, why you do it, who you do it with all of those things. And that doesn't work for a stage intro or podcast intro and it doesn't work for your media bio. Here's the reason why your stage intro has a different job. It is not about a passive website visitor coming to your website and saying, let me learn about Kathy, let me see what Kathy is all about. Let me see how Kathy works with people. It's not somebody popping in and being like, let me see if Christy's values align with mine if she's been where I've been before. That's not the job of your that's the job on your about page. But it's not the job of your intro, your intro was there to pump them up, we're going to talk about the three jobs it has in a moment when clo comes back with us. It is about really helping the audience get excited about what's going to happen on that podcast or on that stage. The same thing happens for your media bio, which is printed in the show notes or is printed in the I call it a playbill theater guy here. But the little pamphlet or agenda that they give away at a conference, maybe the app for the conference of the website that is about when I see that Brandon is going to be on stage. I go and look up Brandon in the manual in the in the workbook in the playbill to see who's Brandon, what's he all about? That is about credibility. And that is about setting you up of how you work with people. We're going to dive into all of this, those are two different jobs than your about page bio. And you should have all three, an intro, a media bio, and then you're about page with however you're going to approach that there's lots of schools of thoughts there. So let's talk about what's changed a little bit here. The the to do to do there we go. Let's talk about what's changed your audience has more options than ever when it comes to podcasts. When it comes to speaking they have more options for their attention. So if you right off the bat, don't get our attention. If you right off the bat at the beginning of your speech don't before you even take the stage don't get us saying wait a second this might be for me. Then I am just seconds away from watching the Meghan Trainor, Taylor Swift whatever the latest trending dance song is on Tik Tok. I'm gonna be over there scrolling and scrolling and you know how they tell you on reels and tick tock to caption it because a lot of people listen without sound. Have you heard this? Put your captions because people listen that's on. It's the people sitting in the audience of boring speeches who can't turn it on because it's rude. So they're scrolling through watching tick tock and reels. And if you aren't a podcast and the introduction that the host gives you doesn't set it up then guess what I'm going right on down to the next podcast. There's someone else with a clear setup for me. So the attention of your audience is is really changed quite a bit. Everyone today is also an expert. There a speaker go type and speaker on LinkedIn and you will see 1000s and 1000s 10s of 1000s maybe a million people who are speakers, maybe their TEDx speakers, even their keynote speakers there  Unknown Speaker  5:00   corporate trainers, all of those things don't make us stand out. And so if that is what your bio is full of is, is an expert is a speaker has worked with big brands like Disney and this and that I cloud that I've worked with Disney before. Sony, like a million other people, it's not that special. Although you are special, don't get me wrong, I think you're very special.  Unknown Speaker  5:19   And everyone, everyone's coached everyone to be a nine figure entrepreneur, okay? So that being the thing you lead with isn't enough to get me to stick around. Because there's a lot of other options with similar credentials, and you are a unicorn, you're not made to not stand out. And your audience also has more access to knowledge and information which needs they they need your angle they need to help understand in your introduction, and in your bio, what exactly is your take on this topic? If you're here to share the five ways to grow your Instagram? Is this the same thing? I can Google and read a blog post about properly 1000s of blog posts about what is your specific angle on this that's going to be refreshing and different? We're gonna show you how to do that in a moment. So that's what's new. But let's talk about how it's always worked before with Chloe.  Chloe DiVita  6:02   Yes, the old way. You know, we all have been here where we could, we didn't want to do this, right? So we did. But we saw the people who thought oh, they could fool them with their pinstripes, they get on stage, they look classy. They're all nice, right? You just think the intro doesn't matter, because I'm gonna get up there. And I'm gonna just look the part. And that just doesn't work anymore. Maybe it used to be that they didn't know other authors. They didn't know show hosts. They didn't know coaches, it was sort of a unique thing, right? It wasn't everybody had it. It wasn't in everybody's bio, like Mike just mentioned, it wasn't like they, you could just tune in to someone's radio show. And that was special. Now there's podcasts and many, many, many people have podcasts. So it's not important anymore. The way it used to be right, because everything is fancy. Now, everybody who takes the stage is fancy in some way now, and has those things behind them. So that's the old way. And Mike already hinted at this is what's changing. But in the past, they literally couldn't go anywhere, right? They were in front of you whether they were listening, whether they were watching whether they were seated, they didn't have a device that you could pull out of their pocket, watch captions of TiC tock videos, that just didn't happen. There was no little dopamine they could get from a different place because you weren't providing it. That's the way it used to be. But it's not that way anymore. It's shifting.  Unknown Speaker  7:28   Yeah. And Sylvia, I see your I see your comment over here. Great info. It's only the first few minutes looking forward to the rest. Thank you. We love you know, we are performers. And we love praise. So thank you for that kind word. Okay, close. So if that's the change, and that's the old way, what what are we after here? What are we trying to do? Yeah, so our big goal here, right? What we should be working towards what we need to do is to set the stage right, what are we there to share with them, we want to be laying it out so that they are doing all the things Mike has already mentioned going, I'm excited to listen, I want to hear, right, you want to get them on your side and your side of the topic specifically. So the minute someone starts talking about you, you're you have started, right? It might not be you speaking yet your words are coming out just yet. But somebody else has started talking about you, which means you have started. So that's the beginning of your speech. That's the beginning of your interview. That is the very beginning and you want to use it. So the audience thinks, hmm, that's interesting. I need to listen, I'm curious, you know, you want them to know your topic and be on your side. And the other thing is, you really want them to feel excited so that you feel the swagger that sort of comes from a pumped up audience. And now that's a little bit that can vary, right? If we're talking about walking into a stadium, there's definitely an energy you're trying to live there. If you're talking about walking into a room of 12 people, it might not be the same podcast also a little bit different. But the goal is to get them excited, the audience should be excited so that when you walk out, you feel their energy and you can bring everything you have to get them excited. I love it. And so so where do we get stuck? Where do we end up getting stuck, we get stuck because  Unknown Speaker  9:15   and I'm not going to make anyone raise their hands because my dang hand would be raised the whole time through this. I'm guilty as charged, I have sinned when it comes to doing all of this. We hope that the intro that we give will buy us enough credibility that the audience either listening to the podcast or reading about us in the booklet for this stage intro. We hope that the control bias enough credibility that the audience leans back and says, Oh, he is more important than me. So I should shut up and listen.  Unknown Speaker  9:44   By the way, if we can learn anything from the Gen Z's out there is that we don't need to listen to authority just because their authority, they gotta earn that right. Okay, that's a little nod to my gen z's. I love my gen z's. I think we got a couple in here today. So hoping that the intro will buy us enough credibility that they say oh, I should  Unknown Speaker  10:00   Listen, because he wants to read a book by Steve Jobs, who cares? Nobody cares. What are you here to help me with today? We think that  Unknown Speaker  10:08   we mess up by putting our insights edge I call your insights edge, that moment where you're on the edge of like really being excited learning about something, what you're here to share, that's your insights edge, we put it into bondage, because we dress it up for church. It's like when Bart Simpson goes to church on that TV show The Simpsons, and he comes over his hair and puts on a suit and he loses all of the things that make him him. That's what happens so much to our creativity, our individuality and the specific edge we have and the insight when we start to wrap it up and make it sound professional enough, professional enough to who you know, like,  Unknown Speaker  10:45   you know who I'm talking about, we don't need to be professional for them. And then finally, the last one is putting out the buffet hoping that something sticks we put in everything we've ever done being like someone somewhere will relate to this and find it important. So let me put in every acronym, every certification, every school, every stage of ever shared, every person I've ever shake hands with hoping something will do. I am guilty of this, you're probably not guilty of all of them. I am, but maybe you've done one or two over the days, we're gonna help you break that habit. That's just a little snippet of our course magnetic intro and bio, where it walks you through exactly things like this video, but also how to craft your intro, we've got the intro formula, there's the madlib formula where you just fill in the blank, and then also how to write a media bio, the bio that goes along with this so that you really do build the case for what you're there to do and create all this SEO worthy power for being all over the internet on podcasts and event, event placements event websites. So if you're interested in learning more about this course and hearing the rest of it beyond this video, this is just one of like 14 small modules, then go over to Mike ganino.com/intro. And that will get you access, give you all the information so you can get access to the course and and even possibly work with us a little bit so you can get feedback on your intro and bio. That's it for this episode. We'll see you next time.  Unknown Speaker  12:10   This episode has ended but your journey doesn't have to head on over to Mike De nino.com. access all the resources and links that Mike and his guests share today and keep on crafting your own story. That's Mike De nino.com. Your audience is waiting, isn't it time to find your hashtag mic drop moment. Interested in working with us to craft your #mikedropmoment worthy speech? Learn more here: www.mikeganino.com/apply Join us on Instagram: www.instagram.com/mikeganino www.instagram.com/chloedivita www.instagram.com/themikedropmethodWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.