David Meerman Scott on Antarctica, Newsjacking (my fav) and Social Media

David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books with three being international bestsellers. David was kind enough to mention me in his last two books and for that, he’ll always have a special place in my heart when it comes to marketing, branding and digital. His book, The New Rules of Marketing & PR, is now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead. And if that isn’t enough, I’m honored to be briefly sharing the stage with David in Las Vegas at an upcoming Tony Robbins Business Mastery Event which you can learn more about at TonyRobbins.com I’m joined during today’s podcast by the always amazing Jennifer Hoverstad. Nick Rishwain of Experts.com also joined us live for Q&A. Together, we all enjoyed our conversation with David about Antarctica, newsjacking, social media, and everything else in between. Before you click someplace else, please subscribe to my podcast (MitchJacksonPodcast.com) and share your feedback and rating on iTunes, Stitcher, Google Play and Soundcloud! Also, please stay connected with me on social via Mitch.Social