Marketer's Corner Podcast, Episode 10: Making the most of your existing online marketing content

Anya Ciecierski, marketing director of CAL Business Solutions and the creator of several group blogs for the Microsoft channel, joins MSDW's Marilou Barsam for part two of a conversation on the challenges of developing and realizing value from marketing content. Here, she explains how some simple techniques can yield big results when it comes to re-purposing content for different online properties, as well as reviving great older content. Show Notes: 0:45 - Managing for the unending demand for new content and the risks of duplicating content. 5:00 - Rewriting or repurposing blog posts - when and how 8:30 - Tips for increasing traffic on an existing blog post. More about Anya: ERP Software Blog CRM Software Blog CAL Business Solutions Anya's marketing blog LinkedIn Twitter