What Does Unilever’s Decision To Reset Mean For Purpose Marketing?
The Overthinkers - Podcast tekijän mukaan Rachel Mercer & Shann Biglione
Kategoriat:
While still limited to its ice cream division, the decision to take a breather from purpose in favor of product superiority signals that cracks are showing in the purpose marketing chapel. Does it mean the edifice is coming down? Or simply that Unilever and co went a little too far?
