Katy Milkman on Creating Lasting Behavior Change for Good EP 155

Katy Milkman - Creating Lasting Behavior Change for Good.  | | Brought to you by AppSumo (https://social.appsumo.com/passion) and Gusto  (https://www.gusto.com/passionstruck.) Dr. Katy Milkman is the James G. Dinan Endowed Chair at The Wharton School of the University of Pennsylvania, host of Charles Schwab’s popular behavioral economics podcast Choiceology, and the former president of the International Society for Judgment and Decision Making. She is also the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change. Her bestselling book How to Change: The Science of Getting From Where You Are to Where You Want to Be was named one of the eight best books for healthy living in 2021 by the New York Times, and Katy was also named one of the world’s top 50 Management thinkers by Thinkers50 in 2021. --► Buy Katy's Book How to Change: https://amzn.to/3bpqSb3  --► Get the full show notes: https://passionstruck.com/katy-milkman-behavior-change-for-good/  --► Subscribe to My Channel Here: https://www.youtube.com/c/JohnRMiles --► Subscribe to the podcast: https://podcasts.apple.com/us/podcast/passion-struck-with-john-r-miles/id1553279283 *Our Patreon Page: https://www.patreon.com/passionstruck. Thank You Gusto for Sponsoring. This episode of Passion Struck with John R. Miles is brought to you by Gusto. Gusto offers all-in-one payroll and HR for growing businesses. From full-service payroll and benefits to team management tools and more, Gusto makes it easy to support your hardworking team in one intuitive platform. Gusto is offering our listeners three months free https://www.gusto.com/passionstruck. Thank you AppSumo for Sponsoring. This episode is also sponsored by AppSumo. Over 1 million entrepreneurs and creators trust AppSumo to help them discover, buy, and sell the products they need to grow their business and audience. As a special bonus, AppSumo is giving 10% off the already discounted price to the first 100 people who click the link in the show notes: https://social.appsumo.com/passion.   What I discuss with Katy Milkman In this episode of the Passion Struck Podcast Katy Milkman joins us to discuss how she is advancing the science of behavior change to understand which strategies work best overall, what works best for whom, and how to most effectively use behavioral science to help people transform their lives for the better.  We go into why she created the largest interdisciplinary effort in history to solve the problem of enduring behavior change. 0:00 Announcements 2:36 Introducing Katy Milkman 4:47 Better Change for Good Initiative 11:35 Using a megastudy approach 12:21 Importance of intentionality in behavior change 14:54 How to master behavior change 23:09 We think we will change far less than we actually do 26:55 The micro-choices determine our lives 29:34 Internal barriers to change 35:20 Fresh start effect 42:43 The psychology of persuasion 44:34 Effortless perfection 50:02 How we live matches our goals 54:43 Why we chose immediate gratification 57:09 Wrap-Up and Synthesis Where you can find Katy Milkman: * Website: https://www.katymilkman.com/ * Instagram: https://www.instagram.com/katymilkman/ * Choiceology Podcast: https://www.katymilkman.com/podcast  * Twitter: https://twitter.com/katy_milkman * LinkedIn: https://www.linkedin.com/in/katy-milkman/ * Behavior Change for Good Initiative: https://bcfg.wharton.upenn.edu/  Links from the show * My interview with David Yaden on self-transcendence, psychedelics, and behavior change: https://passionstruck.com/david-yaden-on-self-transcendence-experiences/  * My solo episode on why you must feel to heal: https://passionstruck.com/why-you-must-feel-to-find-emotional-healing/ * My interview with Cathy Heller: https://passionstruck.com/cathy-heller-how-do-you-find-your-lifes-passion/ * My interview with Michael Slepian:  https://passionstruck.com/michael-slepian-the