27 | Planners, Printables and Blogging with Laura Smith

This week on the podcast, my guest is professional blogger and planner designer, Laura Smith of I Heart Planners. In this interview, we have covered her business journey as an organizing-focused blogger, all the way to being the designer of The Sweet Life Planner. She has done all kinds of interesting things related to organizing for her audience online. So, if you're interested in creating more for your organizing business online, you are really going to love this episode!   (00:00) – Intro to the Episode(01:07) – Introducing Laura Smith(01:42) – Laura shares how I Heart Planners got started (4:23) – How Laura transitioned out of her full-time job (6:11) – Creating and selling printables(10:58) – How Laura created her ideal planner(16:50) – Laura shares the details of her online organizing summit, GetOrganizedHQ (18:42)  – The Sweet Life Society membership program(20:54) – Laura’s blogging schedule and tips for consistency(26:15) – How to deal with the comparison game(30:28) – How to not give up on your business(35:10) – How to fight perfectionism(39:11) – Laura shares how she uses audience feedback to plan her content (44:19) – Episode Wrap-Up   The rest of the show notes can be found at proorganizerstudio.com/blog/planners