28 | All About Business Collaborations with Matlin Pessarra

Today I am super excited to be chatting with Matlin Pessarra of Minimized Professional Organizers in Charlotte, NC. In the two short years that Matlin has been in business, she has grown a massive Instagram following and she has worked with a number of local influencers and celebrities in Charlotte. I have invited her onto the podcast today to talk all about her experiences with business collaborations.   (00:00) – Intro to the Episode (00:55) – Introducing Matlin Pessarra (1:22) – How Matlin got into professional organizing (3:40) – Matlin shares how her business has evolved since she first launched (6:10) – How Matlin has used Instagram strategically as a marketing tool (10:25) – How Matlin got started with collaborations (12:50) – Collaborating with influencers (18:30) – Collaborating with celebrities (23:36) – Collaborating as an alternative to paid advertising (25:34) – Cold-approaching businesses to initiate a collaboration (27:55) – Lessons Matlin has learned from business collaborations (30:41) – Matlin's advice to new business owners (32:04) – Episode Wrap-Up     The rest of the show notes can be found at proorganizerstudio.com/blog/collaborations