Affiliate Program Management | Coupons & Why Brands Should Embrace Them | FMTC - Brook Schaaf

On this episode of The Rick Magennis Show, Rick sits down with Brook Schaaf, the CEO of FMTC. Rick and Brook discussed why coupon sites have a negative connotation, why brands should work closer & develop specific strategies for them and how FMTC is helping merchants streamline the coupon distribution process.A little bit about Brook:Brook Schaaf is a longtime affiliate marketer, having first joined the industry as an in-house program manager at Zappos.com, followed by stints at Shoes.com...