The Renaissance of Innovation in Affiliate Marketing

Continuous innovation is the key to success in affiliate marketing. In this episode of The Rick Magennis Show, Rick talks to Chris Maddern of Button. Chris shares his background in Affiliate Marketing including the history, challenges, and even his favorite books. Moreover, Rick and Chris talk about personalization in the industry, current issues, incrementality, and its fast pace growth. Indeed, This is a well-timed episode to listen to.