Navigating Sales Objections with Storytelling Techniques

Discover the secrets of compelling storytelling in sales with insights from master storyteller Stephen Steers, who has collaborated with over a thousand companies across 35 countries.  Mark and Stephen discuss why stories are the cornerstone of building genuine relationships in a post-COVID world, and teach about the three kinds of stories that make a difference: mission, vision, and milestones. Stephen guides listeners through role-playing scenarios to illustrate the importance of summarizing needs, sharing impactful case studies, and transitioning smoothly to the offer. We also focus on the critical questions that capture and maintain your audience’s attention.   ◩ About the Guest ◩ Stephen Steers is an author, keynote speaker, and founder of ContextSelling. He’s the President of Steers Consulting Group. Free script download available at: stephensteers.com/podcast