011 What Content To Create For Your Business During Weird And Unfortunate Times

In today’s episode I want to give you permission to be visible and to grow your business, regardless of what's happening in the world, because I believe that you should be marketing now just as much as your were marketing six weeks ago, six months ago, or even last year. And here is how. How To Create Content During Weird and Unfortunate Times: Don’t be afraid to post content, but also be sensitive to the current situation Be honest and transparent in order to build trust with your audience React to the climate, because your content should be problem solving Give more value than ever Show up as a leader Tap into where your audience is at right now Exercise 1: Write down 10 of your ideal client’s biggest problems Next to them write out 10 solutions to those problems Write 10 of your past experiences related to these problems and solutions Now you have ideas for 10 pieces of content Exercise 2: Pick 5 of your client’s biggest problems Write down 5 of their biggest pain points Write down 5 of their limiting beliefs Write down 5 of their biggest fears Write down 5 of their biggest desires Now you have ideas for 25 pieces of content Don't worry about that 8% who think that you shouldn't be selling. Think about the 92% of people who are okay with you selling and marketing right now, and wanting you to grow your business. Resources: #strongertogehter Summit Replay: https://www.shaa.com/strongertogether www.jojograham.com