Season 3/Episode 4: Marketing lessons learned from the Pumpkin Spice Latte

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Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss the phenomenon that is the Pumpkin Spice Latte. And, with enough marketing, can ANY product take off? Connect with Zoe York on Twitter: @ZoeYorkWrites

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