#593 The Reality of Word-of-Mouth Marketing with Brenna Loury, Head of Marketing at Doist

Organisation and productivity app Todoist has grown from 5 million users to 25+ million users over the last ~6 years, all without spending a penny on paid advertising. Brenna Loury, Head of Marketing at parent company Doist, has been on this journey with Doist since 2012 and joins us to share some of her key insights into Doist's success and provides insight into what really happens behind the scenes to create word-of-mouth marketing. In this episode we discuss:Todoist's growth story, notably key factors that helped grow Todoist from 5 million users to 25 million users over the last ~6 yearsBrenna's personal growth story and personal marketing lessons she's learned along the wayHow Doist serves a user base of 25 million+ customers with a marketing team of 6 peopleWhy it's important to let go of some of your LegoThe benefits of focusing on your gut instincts instead of the competitionThe cultural marketing benefits of in-housing vs using agenciesHow to remain creative as a remote-first companyWhat is the asynchronous community?Referenced on this episode:Crossing The Chasm: https://www.amazon.co.uk/dp/B000FC119W/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1CONNECT WITH BRENNA / DOISTBrenna on Twitter: https://twitter.com/brennakLDoist: https://doist.com/Todoist: https://todoist.com/Twist: https://www.twist.com/CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email [email protected] Hosted on Acast. See acast.com/privacy for more information.