#730 Paid Search with Charley Brennand, Danielle Gipps, Sarah Sal and Cathryn Stormont

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, plus the crucial importance of testing and exploration in the ever-changing world of digital marketing. So, grab your notepads and get ready to be inspired by the insights and debates from our expert panel.In this episode:05:00 Is video content essential for successful PPC campaigns? 11:24 Historical persuasion principles - why they still apply in the digital world. 30:17 Targeting flexibility and testing is the key to successful paid search campaigns. 36:33 The importance of compelling copy and visuals in paid advertising. 40:55 Using emotional storytelling - how you can create effective content based on emotional stories. 43:31 Social channels' wider effects on brand building. More about our panellists: Charley Brennand - https://www.linkedin.com/in/charleybrennand/Charley is working hard to remove the barriers to entry for new talent entering the Digital Marketing industry, specifically Paid Media. She's had a VERY squiggly career by her own admission but believes everything in your career has a purpose. Danielle Gipps – https://www.linkedin.com/in/danielle-gipps-7aa098110/Danielle is the Agency Marketing Manager at Revenue Growth Agency and an avid believer in the power of Storytelling in helping brands break through advertising noise. She has a passion for the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns. Sarah Sal – https://www.linkedin.com/in/sarah-sal-454a1460/Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Cathryn Stormont – https://www.linkedin.com/in/cathrynstormont/Cathryn has an incredible track record in achieving business growth, through both search and social advertising for the last 14 years. Helping the likes of Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.