Building An Aligned and Profitable Brand with Rickilee Walls

Episode 27: Building An Aligned and Profitable Brand with Rickilee Walls I don't often talk about branding and marketing strategy on my podcast, but it is an important component of building a sustainable and successful business that creates your desired impact in the world. Branding and marketing is the structure that supports your unique expression in your business, and building a brand and marketing in a way that's in alignment with you is extremely important to the success of your business.  In today's podcast, my guest and mentor Rickilee Walls speaks about what it takes to build an impactful and profitable brand. We dive into: -the keys to building an impactful and profitable business -the difference between branding and marketing -why business formulas or step by step processes ultimately don't give you what you really want, even if they sometimes can bring in the money -how you can show up as a multidimensional being in your business and still execute effective branding And so much more! Rickilee is a brand and marketing strategist who helps female coaches, consultants, and practitioners build authentic brands, sell out their offers and impact the masses. She's the creator of the program, Your Profitable Brand, and host of the podcast Rickilee Radio. She's been lead marketing director for six-figure launches, and mentored over 300 female coaches start and scale their online business. Before working as strategist Rickilee trained as a medical herbalist, guided wilderness expeditions throughout Canada, facilitated yoga and meditation experiences, and was the founder and formulator of an herbal supplement business. You can connect with Rickilee and find out more about how to build your own profitable brand by either visiting her website: www.rickileewalls.com, and/or by connecting with her on Instagram: @rickileewalls