The Million-Dollar TIP: Using a TIP Clause
The Soul of Enterprise: Business in the Knowledge Economy - Podcast tekijän mukaan Ron Baker and Ed Kless - Perjantaisin
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One of the most innovative pricing strategies that should be in every firm’s pricing stack is the TIP clause. Most feedback that firms receive on pricing is negative (“Your price was too high”). Or it is ambivalent: “Your price was just right.
