#20 Shameema Yousuf – Empowering Players with Performance Psychology AND Well-being Strategies

I have the pleasure of being joined by Shameema Yousuf in this episode. Shameema is a certified mental performance consultant of the Association for Applied Sport Psychology, registered counsellor in psychotherapy, member of the American Psychological Society Division 47 and the British Psychological Society within the Division of Sport and Exercise Psychology. She also has a private practice working with youth athletes all the way up to elite athletes. Shameema is also lead of the women and girls psychology programme and delivery at Brighton and Hove Albion FC. We speak about the similarities between sport and the corporate world; anxiety; applying mindfulness in a fast-paced environment; language and narrative; integrating sport psychology and mental skills into a sports club; different communication styles between genders; driving focus of attention; the importance of players reflecting on what went well; coping mechanisms; having a routine in place; identity and relationship building.