65. Bonus Episode - Robert Arnold On Modernizing Farming Operations

How do you thrive and stay thriving as a small family-run, fully-diversified, year-round organic fruit and vegetable farm?  Robert Arnold, son of Pleasant Valley Farm founders Paul and Sandy Arnold, joins us today to speak about the farm and the role he plays in keeping it thriving! PVF runs their business by focusing on efficiency, lean principles, customer-driven marketing practices, constant improvements, crop research, and use of cutting edge technology, for which Robert is largely responsible!