SE 2 Ep. 12 Hemp: Opportunity or Risk? With Brook Sheffield

Brooke Sheffield started his first hemp brand, Smoky Mountain Medicinals, in 2018 and he now co-owns and operates Phytofox, a vertically-integrated hemp company that farms, extracts, and formulates USDA certified organic hemp products. In this episode, we talk about how he got started in the hemp business, his love of plants and growing things, the mistakes he’s made, the challenges he’s faced as the hemp industry has exploded, a run-down of yield and prices, and marketing in this unique industry.