#671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fick

Brought to you by Wealthfront high-yield savings account, Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating, and LMNT electrolyte supplement. Bobby Hundreds (@bobbyhundreds) is an artist, designer, and storyteller based in Los Angeles. He is best known as the co-founder and chief creative officer of global streetwear brand The Hundreds. He is also behind the Family Style Food Festival and the NFT project Adam Bomb Squad. Bobby is also the bestselling author of This Is Not a T-Shirt, a memoir about his life and how he built a brand around community. His new book, NFTs Are a Scam / NFTs Are the Future, about his two-year journey into Web3, will publish through Farrar, Straus and Giroux. Please enjoy! This episode is brought to you by Wealthfront! Wealthfront is an app that helps you save and invest your money. Right now, you can earn 4.55% APY—that’s the Annual Percentage Yield—with the Wealthfront Cash Account. That’s more than eleven times more interest than if you left your money in a savings account at the average bank, according to FDIC.gov.  It takes just a few minutes to sign up, and then you’ll immediately start earning 4.55% interest on your savings. And when you open an account today, you’ll get an extra fifty-dollar bonus with a deposit of five hundred dollars or more.  Visit Wealthfront.com/Tim to get started. * This episode is also brought to you by LMNT! What is LMNT? It’s a delicious, sugar-free electrolyte drink mix. I’ve stocked up on boxes and boxes of this and usually use it 1–2 times per day. LMNT is formulated to help anyone with their electrolyte needs and perfectly suited to folks following a keto, low-carb, or Paleo diet. If you are on a low-carb diet or fasting, electrolytes play a key role in relieving hunger, cramps, headaches, tiredness, and dizziness. LMNT came up with a very special offer for you, my dear listeners. For a limited time, you can get a free LMNT Sample Pack with any purchase. This special offer is available here: DrinkLMNT.com/Tim. * This episode is also brought to you by Eight Sleep! Eight Sleep’s Pod Cover is the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add the Pod Cover to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature. Go to EightSleep.com/Tim and save $250 on the Eight Sleep Pod Cover. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. * [05:49] Signing to the prestigious Farrar, Straus and Giroux (FSG). [07:21] Bobby's black sheep origin story. [11:13] When art entered the picture. [13:52] Who was Abram Edelman? [27:59] The double life of a parent-pleasing law student and clandestine artist. [31:45] The Hundreds: from early days to 20 years on. [44:47] The cosmic intervention of WARP magazine. [52:02] Japan. [55:27] The Korean Wave. [1:08:05] Getting on the radar of tastemakers. [1:13:44] Collaboration over competition makes a movement. [1:18:32] Curating creatives assisted by nunchi. [1:30:03] Necessary disconnections. [1:41:22] Korea's a creative hotspot today. Where should we look next? [1:43:38] Rolling with the tides of fickle fashion. [1:53:47] Collaborations, corporations, and the reason for limited editions. [2:05:07] The current state of The Hundreds. [2:11:32] Frank Ocean maintains the mystery. [2:13:02] Getting collaboration deals without almost being sued or selling out. [2:18:54] Hermit north stars. [2:24:50] How to make $7 million in 40 minutes with NFTs (sort of not really). [2:29:48] Making NFTs more useful than just another set of playing cards for wannabe day traders. [2:39:21] Why did Bobby write NFTs Are a Scam / NFTs Are the Future? [2:42:54] Charles Manson vs. SBF and subcultural security. [2:48:10] Notable Web3 innovations emerging. [2:51:45] A rumble over royalties and a counterintuitive lesson about collectible value. [3:10:17] Recommended reading. [3:12:13] Bobby's billboard. [3:18:50] Two tattoos. [3:20:18] Parting thoughts. * For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast. For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsors Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday. For transcripts of episodes, go to tim.blog/transcripts. Discover Tim’s books: tim.blog/books. 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