Ep. 55: New Cotton Project

This week on The WTiN Podcast we speak to Petri Alava, CEO of Infinited Fiber Company, who is representing a new EU-funded scheme called New Cotton Project. In a ‘world first’ for the fashion industry, the project connects 12 key players to break new ground by demonstrating an entirely circular model for commercial garment production. Over a three-year period, textile waste will be collected, sorted, and regenerated into a new, man-made cellulosic fibre that looks and feels like co...