How the hatch chile can help you crack into your own promotion creativity

In this episode, we learn all about hatch chile season at how this retailer makes it a big-time event at his grocery stores. Grown in New Mexico, the hatch chile promotions seem exclusively for the lucky shoppers in the Midwest and West of the U.S., so I seriously have some FOMO, or fear of missing out. But it’s a great inspiration for all our regions, how we can take a limited-time produce item that grows in your area and really generate excitement and urgency. So who is the guest on this episode? We talk with Scott Wiggans, the produce director of California-based Bristol Farms, Lazy Acres Natural Market and New Leaf Community Markets, all part of Good Food Holdings. He confirms where the heat is really stored in the chile, how the texture is so buttery — yes, buttery — and how his retail company transforms shoppers into bonafide hatch heads. SHOW NOTES To find us: Our websites: com, thepacker.com and ProduceEDU.com. Email: [email protected] and [email protected] LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepacker To find our guest: Website: com, NewLeaf.com, LazyAcres.com Facebook: @bristolfarms, @newleafcmarkets, @lazyacresmarket Instagram: @bristolfarms, @newleafcmarket, @lazyacresmarket See omnystudio.com/listener for privacy information.