"But Think of the Exposure!..."

TikTok gives up on its copycat, while asking creators to make ads on spec. Google gets ready to roll out the Topics API but will anyone use it? A big bug at LinkedIn may have ignored posts you'd scheduled. And on the ad-free Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Andrew Foxwell on Meta’s new Engaged-view attribution, and what its new “Extreme Budget Warning” is, and the surprising removal of domain verification. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy