Social Media is Dead. Long Live the DM.

Public platforms to private communities — consumers are moving… so how do brands follow? Also: Why is UA still alive? Microsoft has some nice ad platform upgrades. Publishers reassess their activity on Facebook. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Shane Cicero on the new AI-based audiences: How good are they, how they’re different than lookalikes, and is the future of the Meta platform just one big button that reads “Spend Now”? Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy