Special Episode: Can Too Much Ad Frequency Work in Your Favour?

Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency — even if that generates short-term negative feelings — the consumer will eventually warm up to the brand. Tod interviews the paper author. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy