The Right Way to "Shrinkflate" Your Products

In this special deep-dive episode, Tod speaks with Ioannis Evangelidis, Associate Professor of Marketing at Ramon Llull University in Spain. He recently published a research paper in the Journal of Marketing Science called “Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases” Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy