Melia International - Hoteliers' Voice S4E6 with Sofia Muntaner: Evolution of hotel marketing

We are joined by Sofia Muntaner, Senior Brand Manager Melia Hotel International for Zel and Innside brands with approx 45 properties, as we delve into the world of hotel marketing and the complexities involved today.With 10 years at Melia, Sofia reflects on the changes and evolution in marketing and some of the key drivers to success as we discuss:1. How marketing changed as a result of consumer trends and behaviour2. marketing...