Travel's Great Divide: Capturing the Attention of Consumers

As group travel evolves and solo female travel surges, Judikaela Auffredou, VP of strategy at Cossette, and I explore some of the latest research that reveals how consumer attitudes, preferences, and behaviours regarding travel and tourism are changing and what this means to the industry.We explore the empowerment and self-discovery driving solo female travellers and examine the rise of slow travel, characterised by longer stays and deeper immersion as an antidote to rushed checklist-style tourism.For the full research from Cosette on Travel’s Great Divide – download now.Travel Market Life is produced and managed by Urban Podcasts.