Why CBS was nervous about airing My Name is Barbra

From April 2015: Tony, Donna, and Ed remember the fiftieth anniversary of the premiere of My Name is Barbra, an hour of music starring Barbra Streisand, and the first in a series of specials that the Broadway star and future Oscar winner filmed for CBS in the late 1960s. Though it went on to win two Emmys and a Peabody Award, CBS was nervous about My Name is Barbra before it aired. Rather than rely on variety show conventions (such as having guest stars), Streisand chose to perform every musical number in the show by herself. That posed a risk for the network because Streisand was not a household name at the time.   Want to advertise/sponsor our show? TV Confidential has partnered with AdvertiseCast to handle advertising/sponsorship requests for the podcast edition of our program. They’re great to work with and will help you advertise on our show. Please email [email protected] or click the link below to get started: https://www.advertisecast.com/TVConfidentialAradiotalkshowabout Learn more about your ad choices. Visit podcastchoices.com/adchoices