$314 Average Revenue Per Member—How Jennifer Dawson Did It

Think having 500 members will make your gym profitable? It depends on how much each of those members is paying you—and if you have 500 members, chances are they're not paying much. Microgyms don't become profitable by selling discounted services—group training—in bulk. They become profitable by selling high-value services to the right clients and increasing their ARM (average revenue per member). Northglenn Health & Fitness has an ARM of $314 per member—even during COVID. Tune in to learn...