Average Revenue Explosion: From $70 to More Than $400 Per Member

How much extra revenue would your gym bring in if you increased rates by just $10? What if each client contributed $300 or more to your gross revenue?In this episode of “Run a Profitable Gym,” host Mike Warkentin talks average revenue per member (ARM) with Kelly Lorenz, owner of FORM gym in Marblehead, Massachusetts. Kelly’s gym boasts an impressive ARM score: It earned a spot on Two-Brain's December 2023 Top 10 leaderboard, which runs from $427 to $800 per month. Kelly built her ARM number w...