Brand and Direct Marketing: Essential Tactics for Gym Owners

When you think of a business with an iconic, unforgettable brand, what comes to mind? What sets this brand apart?In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Two-Brain CMO John Franklin to talk about how gym owners can use brand and direct-response marketing to grow their businesses.Brand marketing is all about telling your story: why you do what you do, and for whom.Direct-response marketing is all about creating offers to get people to do something specific ...