Email Isn't Dead: Starting Conversations That Lead to Sales at Your Gym

You can use an email list to build an incredible fitness business. Email might not be as sexy as the latest "social media hacks" presented by online sales gurus, but it's a direct line to clients and prospective clients—and that's worth a lot to any business.In this episode, Chris Cooper explains how he used daily email conversations to build his personal-training business, his gym and his worldwide mentorship company. He breaks down the content marketing funnel that should send warm leads to...