Episode 130: Increasing ARM, with Josh Price

Last week I gave you a pop quiz. I asked: between two affiliate owners, one with 40 clients and one with 400 which was more successful? The truth is, you really can’t tell unless you have additional metrics such as length of engagement, average revenue per member (ARM), and profit. The average CrossFit gym is only going to maintain around 150 members at any one time. This means that each client must be paying enough to cover the fixed costs associated with your gym, pay the coaches, an...