Episode 24: Affinity Marketing
Run a Profitable Gym - Podcast tekijän mukaan Chris Cooper
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F your Funnel.Why start your marketing plan with the people LEAST likely to want your service, and then try to filter out 90% of your audience? It's like cutting down a whole tree to find the right twig.Instead, start from a seed. Build a tree on which EVERY branch bears fruit. That's Affinity Marketing.Affinity marketing starts with your SEED clients: those perfect members who are most tightly connected to your brand. Then we move outward from the center: helping those people who are most ti...
