Free Advertising: Yes, It's a Thing (and You Can Get It)

Julie Johnston once made $18,000 in front-end revenue from paid ads in a single month. But there was a problem: She didn't like how those ads represented her business. Yes, they helped her close sales, but the clients weren't good fits.Tired of the turnover and of feeling icky, Julie quit paid ads—and her business didn't die. In fact, she's actually grown her gym by 41 percent since then by fixing what was wrong in her business, identifying her ideal client and marketing to that client for fr...