Free Gym Trials Are 2015. Here’s How to Get High-Value Clients Now.

You might be tempted to offer a free trial to get some new clients at your gym, studio or affiliate—that's a mistake.Years ago, prospective clients might have wanted to "taste the intensity" before signing up. But we're not in 2015 anymore.Now, fitness consumers know what functional fitness is. They aren't looking to sample a one-size-fits-all workout. They have specific fitness and nutrition problems, and they want to know how your gym can solve them. The only professional way to present you...