Help First: The Idea That Changes Every Gym Owner's Approach to Marketing

If you think of selling as pushing people to buy things they don't want, you're going to struggle to make sales. When you reframe the sales process as "helping people solve their problems," you'll be able to confidently present solid solutions to prospective clients who will be eager to accept your expert assistance.The Help First concept is a game changer in the fitness business—especially if you struggle to close.In this episode, Coop walks you through Help First—what it means, what it look...