Post-COVID: The New Breed of Fitness Coach With Josh Martin

We've always said that microgym owners sell coaching, not access, and never has that been clearer than during the COVID crisis. Your clients aren't getting barbells and cues—so what are they paying for?Certified Two-Brain mentor and Two-Brain Coaching co-founder Josh Martin says coaches need to look at the bigger picture. At his gym, CrossFit For Glory, coaches take the "sleep, eat, move and manage" approach with clients. The true value of coaching, Josh said, is in helping a client move clos...