Retention: What Really Matters and What's Completely Irrelevant

The longer members stay at your gym, the better your chances of changing their lives. So how do you get clients to stick around?In this episode of “Run a Profitable Gym,” host Mike Warkentin and Two-Brain CEO Chris Cooper discuss key tactics for improving retention.They also reveal the frivolous things that don’t actually make a difference. The foundation for improving length of engagement is simple: Every client needs to have a clear goal, a plan and accountability.These essential elements a...