The 2023 Black Friday Survival Guide for Gym Owners

Black Friday is coming, and it can be tempting for gym owners to slash their rates. But the best gyms in the world don’t offer discounts—and they don’t need to.In today’s episode, Chris Cooper explains why gym owners should avoid discounts—hint: they'll sink your business. Even better, he tells you exactly how to say no when people request a reduced rate. Instead of creating a Black Friday discount that hurts your business, you can increase the value of your service and close sales by offerin...