The Five Pillars of Retention: How to Keep More Clients Longer

The real key to long-term business success: keeping clients for years.Retention is even more important in the fitness business. You can’t save lives if clients quit after a few months. Long-term adoption of exercise and nutrition strategies requires at least two years of consistent attendance. Sadly, the industry average for retention is under eight months, even in coaching businesses.Then consider economics: You can’t build a sustainable gym business with high churn. If you’re constantly los...