The Need to Niche: Why Rob Connors Turns Some Prospective Clients Away

When was the last time you turned a potential client away? Rob Connors, owner of Signum Fitness and Nutrition, does it on the regular—and he says his business is better for it. Instead of trying to market to the masses, Rob "niched down" to focus on clients whose goals align with the gym's mission. He also created content strategically to improve his business' Google ranking. The result? More seed clients and a stronger business.Listen to his conversation with Chris Cooper to learn how he nic...