The No-Ads Cinnamon-Roll Secret to Huge Average Revenue Per Member

This month’s leaderboard show is all about average revenue per member (ARM)—how much a gym earns on average from each client in a month. In this episode, host Mike Warkentin is joined by Two-Brain ARM leader Michaela Munsterman. Her gym, Elite Medical Exercise, in Austin, Texas, has a gigantic ARM—but Michaela doesn’t spend any money on ads to attract her high-value clients. Instead, she built a dedicated wellness community entirely through word of mouth and focused local networking, and she’...